{"id":3023,"date":"2025-07-10T12:07:38","date_gmt":"2025-07-10T12:07:38","guid":{"rendered":"https:\/\/guide.samparksolution.com\/?page_id=3023"},"modified":"2025-07-28T14:54:02","modified_gmt":"2025-07-28T14:54:02","slug":"about","status":"publish","type":"page","link":"https:\/\/guide.willmakefashion.com\/hi\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3023\" class=\"elementor elementor-3023\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7133855 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"7133855\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6acebfb\" data-id=\"6acebfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d23c64f elementor-widget elementor-widget-heading\" data-id=\"d23c64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Clean<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977622b elementor-widget elementor-widget-heading\" data-id=\"977622b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Beginning.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6becb elementor-widget elementor-widget-heading\" data-id=\"3a6becb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Guided<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22318bf elementor-widget elementor-widget-heading\" data-id=\"22318bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Journey.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f7de65\" data-id=\"7f7de65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defde2d elementor-widget elementor-widget-image\" data-id=\"defde2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"175\" height=\"129\" src=\"https:\/\/guide.willmakefashion.com\/wp-content\/uploads\/2025\/07\/Asset-31.png\" class=\"attachment-full size-full wp-image-3148\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e8aacb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e8aacb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8579d25\" data-id=\"8579d25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2df334 elementor-widget elementor-widget-heading\" data-id=\"b2df334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not every brand begins in a<br>\nboardroom.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac12230 elementor-widget elementor-widget-text-editor\" data-id=\"ac12230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some are built through everyday struggles, daily determination,<br \/>and the desire to make life cleaner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e264bad\" data-id=\"e264bad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f5f213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f5f213\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08aa0a7\" data-id=\"08aa0a7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0579d7 elementor-widget elementor-widget-text-editor\" data-id=\"b0579d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 1942, amidst shifting borders and uncertain times, a journey began, one rooted in soap, soil, and will. By 1960, the name Guide had entered India\u2019s cleaning landscape through oil soap manufacturing. The road ahead wasn\u2019t spotless; factory closures, market slowdowns, and trade halts marked its path. But like every tough stain, they were faced head-on.<\/p><p>\u00a0<\/p><p>Through the 70s and 80s, Guide pivoted into supplying non-edible oils and raw materials for soap production, supporting the backbone of North India\u2019s cleaning industry.<\/p><p>\u00a0<\/p><p>But the true turning point came in 2000, when Ultra Guide Detergent Powder was launched. That\u2019s when the we stopped following the market and started leading it.<\/p><p>\u00a0<\/p><p>\u201c<strong>Sahi raah dikhaye<\/strong>\u201d is what Guide stands for.<\/p><p>A name that doesn\u2019t just clean clothes but clears confusion, restores trust, and shows the right way forward for households across India.<\/p><p>\u00a0<\/p><p>But the journey is far from over.<\/p><p>The road ahead is packed with fresh ideas, smarter solutions, and a brighter vision for every Indian home. Our expanding range now brings together the best of both worlds, from the Ultra range, trusted for its affordability and everyday performance, to the Maxx range, crafted for premium care and powerful results. Whether it\u2019s laundry or kitchen care, Guide is ready to raise the bar.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc877f9 elementor-widget elementor-widget-heading\" data-id=\"cc877f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Because when life gets messy,<br>\nGuide doesn\u2019t just clean. It guides.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2ab5bd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f2ab5bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7458017\" data-id=\"7458017\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439d735 elementor-widget elementor-widget-image\" data-id=\"439d735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1923\" height=\"741\" src=\"https:\/\/guide.willmakefashion.com\/wp-content\/uploads\/2025\/07\/Asset28-ezgif.com-jpg-to-webp-converter.webp\" class=\"attachment-full size-full wp-image-3066\" alt=\"\" srcset=\"https:\/\/guide.willmakefashion.com\/wp-content\/uploads\/2025\/07\/Asset28-ezgif.com-jpg-to-webp-converter.webp 1923w, https:\/\/guide.willmakefashion.com\/wp-content\/uploads\/2025\/07\/Asset28-ezgif.com-jpg-to-webp-converter-300x116.webp 300w, https:\/\/guide.willmakefashion.com\/wp-content\/uploads\/2025\/07\/Asset28-ezgif.com-jpg-to-webp-converter-1024x395.webp 1024w, https:\/\/guide.willmakefashion.com\/wp-content\/uploads\/2025\/07\/Asset28-ezgif.com-jpg-to-webp-converter-768x296.webp 768w, https:\/\/guide.willmakefashion.com\/wp-content\/uploads\/2025\/07\/Asset28-ezgif.com-jpg-to-webp-converter-1536x592.webp 1536w\" sizes=\"(max-width: 1923px) 100vw, 1923px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7685160 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7685160\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1d0ac2\" data-id=\"a1d0ac2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6518ec elementor-widget elementor-widget-heading\" data-id=\"c6518ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our Vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bcbee4 elementor-widget elementor-widget-text-editor\" data-id=\"9bcbee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To become India\u2019s most trusted homecare<br \/>brand, one that not only cleans with confidence<br \/>but also guides families toward smarter,<br \/>brighter living&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44227d7\" data-id=\"44227d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a25bcb elementor-widget elementor-widget-heading\" data-id=\"6a25bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our Mission<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89232c elementor-widget elementor-widget-text-editor\" data-id=\"f89232c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To deliver high-performance, affordable<br \/>cleaning solutions for every Indian household,<br \/>combining legacy, innovation, and care.<br \/>From laundry to dishwashing, our mission is to<br \/>remove stains, doubts, and compromises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Clean Beginning. A Guided Journey. Not every brand begins in a boardroom. Some are built through everyday struggles, daily determination,and the desire to make life cleaner. In 1942, amidst shifting borders and uncertain times, a journey began, one rooted in soap, soil, and will. By 1960, the name Guide had entered India\u2019s cleaning landscape [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3023","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/guide.willmakefashion.com\/hi\/wp-json\/wp\/v2\/pages\/3023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guide.willmakefashion.com\/hi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/guide.willmakefashion.com\/hi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/guide.willmakefashion.com\/hi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guide.willmakefashion.com\/hi\/wp-json\/wp\/v2\/comments?post=3023"}],"version-history":[{"count":85,"href":"https:\/\/guide.willmakefashion.com\/hi\/wp-json\/wp\/v2\/pages\/3023\/revisions"}],"predecessor-version":[{"id":3352,"href":"https:\/\/guide.willmakefashion.com\/hi\/wp-json\/wp\/v2\/pages\/3023\/revisions\/3352"}],"wp:attachment":[{"href":"https:\/\/guide.willmakefashion.com\/hi\/wp-json\/wp\/v2\/media?parent=3023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}